Botman

Real-time IVT checks to clean ad traffic and improve outcomes
4.8 
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97 votes
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Start by connecting Botman to the logs and signals you already collect from exchanges, SSPs, DSPs, and ad servers. Once linked, it continuously checks traffic quality in real time so your team can separate valid impressions from suspicious activity without building a new pipeline. Use the dashboard to review verification outcomes by supply path, app/site, placement, device, or partner, then export clean segments back into your reporting and billing workflows.

For ad operations teams, Botman fits into daily troubleshooting. When delivery looks off, filter by campaign or inventory source to spot spikes in invalid traffic and trace where it entered the chain. Set rules that automatically flag or block problematic sources, and share concise findings with partners to speed up make-goods and reduce back-and-forth. Use alerts to catch anomalies early, before budgets burn.

Advertisers and performance teams can use Botman to protect spend and improve results. Compare verified vs. unverified traffic by line item, adjust targeting, and pause low-quality supply in minutes. Feed verification outcomes into optimization tools so bidding and pacing favor cleaner inventory. Keep audit-ready records for internal reviews and client reporting.

Publishers and platforms can apply Botman to protect revenue and reputation. Monitor traffic quality across domains and apps, identify bots or spoofing patterns, and enforce allowlists/denylists at the edge of your monetization stack. Roll up insights across accounts to see which partners consistently deliver quality, then renegotiate terms with data to back it up.

Review summary

Features

  • Real-time invalid traffic (IVT) verification
  • Integrations with ad tech data sources (SSP/DSP/exchange/ad server logs)
  • Dashboards with breakdowns by supply path, placement, device, partner, campaign
  • Rules to flag, block, or segment suspicious traffic
  • Automated alerts for anomalies and spikes
  • Exportable results for reporting, billing, and optimization
  • Enterprise visibility across multiple accounts and teams

How It’s Used

  • Ad ops: investigate delivery drops and isolate bad inventory sources
  • Media buying: exclude low-quality supply and improve ROAS with cleaner traffic
  • Publisher ops: detect bot activity and protect monetization demand
  • Partner management: share evidence with networks/exchanges to resolve disputes
  • Finance & reporting: support invoicing, credits, and audits with verification data

Plans & Pricing

Botman

Custom

Work with High Quality Traffic
Optimise Supply & Increase Bottomline
Discover Great Partners
AdWare & MalWare Trap
Geo Mismatch & Proxy Trap
Data Center Trap
Click Flood & Click Spam Trap
Fake Devices & Emulator Trap
XML Push Traps
Unknown Browsers Trap
Non Viewable Traffic
Blacklisted IP Traffic
Domain/App Spoof Traffic

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4.8
Rating
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